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A search query can be a title of the book, a name of the author, ISBN or anything else. Read more about ZAlerts. Free ebooks since Z Library Part of Z-Library project. Language: english File: PDF, Language: english File: PDF, 1. HBR guides boxed set. HBR guide to leading teams Shapiro , Mary. Having Trouble with Your Strategy? Because the stakes are so high, Barbara Kellerman says, leaders should not extend public apologies often or lightly.
Advertising has always targeted a powerful consumer alter ego: that hip, attractive, incredibly popular person just waiting to emerge from an all-too-normal self. Now, in cyberspace, consumers are taking the initiative and adopting alter egos that are anything but under wraps.
Online Having Trouble With Your Strategy? Then Map It (Hbr Onpoint Enhanced Edition) 2000
These online personae, called avatars, represent a huge population of "shadow" customers who can be analyzed, segmented, and targeted. If you want to know why so many organizations sink into chaos, look no further than their leaders' mouths. Over and over, leaders present grand, overarching - yet fuzzy - notions of where they think the company is going.
The result is often sloppy behavior and misalignment that can cost a company dearly. Effective communication is a leader's most critical tool for doing the essential job of leadership. Back when companies were smaller and the world was less competitive, that model worked just fine. But in , newly appointed CEO A. So he embraced a "connect and develop" model. Usually, individuals and organizations go to great lengths to avoid errors. Companies are designed for optimum performance rather than for learning, and mistakes are seen as defects.
But as an example from Bell System shows, making mistakes - correctly - is a powerful way to accelerate learning and increase competitiveness. You depend on your mid-career employees. They make up more than half your workforce and work longer hours than anyone else in your company. But, many of these solid performers between the ages of 35 and 55 are not happy. In fact, they're burned out, bored, and bottlenecked, new research reveals.
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- Having Trouble with Your Strategy? Then Map It?
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Welcome to middlescence. Like adolescence, it can be a time of frustration, confusion, and alienation. But it can also be a time of self-discovery, new direction, and fresh beginnings. Also, in "Managing Middlescence," three leading consultants - Ken Dychtwald, Robert Morison, and Tamara Erickson - offer great advice on managing mid-career employees.
This edition also contains two OnPoint summaries. In a short article from "Forethought", Daniel Goldstein offers some advice on getting an unrecognized brand to be known.
Then, there are two full-length articles that take a look at specific management challenges. In "Leading Clever People", authors Rob Goffee and Gareth Jones offer some tips on how to lead your most creative employees, especially when they're the types who don't want to be lead. Showing results by narrator "Harvard Business Review". Filter By. Reset All. Program Type.